One of my major responsibilities at Aduro was taking their core wellness and performance product and adapting the visuals into custom client branded experiences, primarily through art directing their landing pages.
The framework for landing page content evolved over time but had fixed areas to establish a distinct, demographic researched client wellness brand.
The landing page for the web platform highlights a custom program name, logo, and artwork created in consultation with the client to drive engagement and guide their internal wellness program marketing.
Landing page for Related Companies, an international real estate firm.
Landing page for The Employers' Association / Paramount Care of Michigan, a regional healthcare conglomerate.
Landing page for Iron Mountain, an enterprise information management company.
Landing page for Hylant, an insurance brokerage firm with rotating GIF banner.