Designer in charge of creating a custom program name, logo and artwork for the New Seasons Market wellness program at Aduro. The design highlighted their vibrant brand and diverse workforce.
New Seasons Market is a chain of privately owned grocery stores operating in the Pacific Northwest.
Working with the client to use elements of existing assets and employee promotional photography, three options for landing page branding were presented before choosing and refining a concept that represented their wellness brand.
An animated GIF landing page banner was created for the program, with the client choosing 'Healthy Living' as their program name.
Program launch poster for store workrooms featuring employee photography and a tile texture used in their existing internal marketing.
The design carried through to custom activity tiles inside the Aduro platform.